Introduction: Every Ribbon Represents a Story
She almost didn’t go.
The lump was small, painless, and deceptively easy to dismiss. Like countless women across Kenya and the continent, she told herself it could wait just another week, another month. The children needed care, bills demanded payment, meetings filled the calendar, and life’s responsibilities always seemed more urgent than her own health.
She was not alone.
Across Kenya and Africa, far too many women delay the appointment that could save their lives. Some fear the verdict. Others cannot afford the journey. Many simply do not recognize the signs or believe breast cancer could touch them. By the time they seek care, the disease has often advanced, turning a highly treatable condition into a complex, costly, and far less forgiving battle.
Behind every statistic is a mother dreaming of her children’s milestones.
A daughter whose future suddenly hangs in the balance.
A wife, sister, friend, entrepreneur, teacher, doctor, farmer, leader, and changemaker whose presence shapes families, workplaces, and communities.
Breast cancer is never just a medical diagnosis. It is a deeply human crisis that ripples through households, organizations, and economies stealing time, draining savings, disrupting livelihoods, and leaving emotional scars that no data set can fully measure.
Yet within this sobering reality lies a powerful truth: when detected early, breast cancer is one of the most treatable cancers. Thousands of lives can be saved through timely awareness, education, routine screening, accessible care, and decisive collective action.
This is why Think Pink, Go Act exists.
Born from the conviction that awareness must never end with wearing pink for one month, this initiative challenges individuals, organizations, and institutions to move beyond symbolic gestures and become active architects of change. Because awareness without action changes very little. Action without collaboration reaches only a few. But when awareness ignites action and partnerships align purpose with resources, communities transform and lives are saved.
At Eminence Global Strategic Inc., we harness the transformative power of strategic communications to shape behavior, ignite movements, and mobilize societies around causes that matter. Think Pink, Go Act is our commitment to deploying that power with purpose.
It is our invitation to every Kenyan and every organization to join a movement where every conversation prompts a screening, every partnership expands access, every campaign fuels hope, and every action brings us closer to a future where fewer families lose their loved ones to a disease that can and must be confronted earlier.
This October, the most powerful color we wear is not pink. It is hope.
And hope, when fused with deliberate action, has the power to rewrite outcomes and save lives.
The Silent Crisis: Why Breast Cancer Can No Longer Wait
Breast cancer has emerged as one of the most pressing public health challenges facing women not only in Kenya, but across Africa and globally. While medical science has delivered remarkable advances in diagnosis and treatment worldwide, too many women on the continent continue to lose their lives to a disease that is increasingly survivable with early intervention. The true tragedy is not the existence of breast cancer, but the sheer number of women diagnosed too late.
Globally, breast cancer is the most commonly diagnosed cancer among women and a leading cause of cancer-related mortality. In Africa, incidence continues to rise amid population growth, urbanization, lifestyle shifts, and improved life expectancy. Yet survival rates lag significantly behind high-income nations due to fragmented access to screening, early diagnosis, and quality treatment.
In Kenya, breast cancer is the leading cancer among women, accounting for a substantial share of female cancer cases. Thousands of new diagnoses occur annually, with many women presenting at advanced Stages III or IV where treatment becomes more aggressive, more expensive, and significantly less effective.
The disease often advances in silence. Early stages frequently produce no noticeable symptoms. A painless lump is easily ignored. Subtle changes go unnoticed. Many women feel perfectly healthy until the window for simpler, more successful intervention has narrowed.
The impact extends far beyond clinical outcomes. Families face devastating financial strain surgery, chemotherapy, radiotherapy, targeted therapies, and ongoing care can wipe out savings, force asset sales, interrupt children’s education, and erode household income. Businesses lose skilled talent, productivity dips, and healthcare costs rise. At a national level, the cumulative economic toll through lost productivity, increased public expenditure, and diminished workforce participation runs into billions.
Despite annual awareness efforts, critical gaps persist. The pink ribbon is widely recognized, yet personal risk remains poorly understood. Awareness walks draw crowds, but access to affordable mammograms, clinical breast exams, and specialist referrals is still limited. Visibility has grown. Measurable action has not kept pace.
This is why the next frontier in breast cancer advocacy must shift from raising awareness to driving measurable, sustained outcomes.
Research is unequivocal: early detection dramatically improves survival rates, enables less invasive treatments, accelerates recovery, and substantially reduces healthcare costs. Every early diagnosis means a mother returns home, a valued professional stays in post, children grow up with their parent, and communities retain their leaders.
Early detection does not merely save lives it safeguards families, strengthens social cohesion, and preserves the economic fabric of our nation.
Kenya cannot afford to wait. Every delayed conversation is a missed opportunity. Every woman empowered with knowledge and access becomes a victory in the making.
How Think Pink, Go Act Was Born
Every transformative movement begins with a bold question.
For us, it was: What if breast cancer awareness could become more than a seasonal campaign?
Each October, landmarks glow pink, timelines overflow with messages of solidarity, and organizations display the ribbon with pride. These gestures matter. They spark visibility and open doors to dialogue. But visibility alone does not save lives.
At Eminence Global Stategic Inc, we recognized both the opportunity and the responsibility to go further. As architects of strategic communications, we understand that true power lies in influencing behavior, forging partnerships, and translating awareness into measurable impact.
We asked a more ambitious question: What if we could leverage the full force of strategic communications to help save lives?
That question birthed Think Pink, Go Act – a long-term national platform designed to unite government, healthcare providers, corporations, media, development partners, civil society, survivors, and communities around one shared imperative: turning awareness into action.
In October 2024, this vision came to life through the inaugural Think Pink, Go Act Breast Cancer Awareness campaign. Influential leaders, medical experts, advocates, survivors, executives, and policymakers gathered in an atmosphere of compassion, candor, and commitment. Stories catalyzed change. Conversations forged pledges. New partnerships were born. The message extended far beyond the venue; reaching homes, workplaces, and communities across Kenya.
What started as one powerful campaign; media launch, Pink Run and Pink Banquet, has evolved into a growing movement anchored in three foundational principles:
- Awareness Inspires. Knowledge dismantles fear, challenges myths, and motivates women to conduct self-examinations, schedule screenings, and seek timely care.
- Action Saves. Information without follow-through cannot reduce mortality. Every screening performed, voucher redeemed, mobile clinic deployed, workplace program launched, and referral completed represents tangible progress in preventing avoidable deaths.
- Partnerships Transform. No single entity can solve this alone. Sustainable change demands multi-sectoral collaboration across government, private sector, healthcare, insurers, media, and communities to strengthen health systems, expand access, build trust, and scale impact.
Think Pink, Go Act is more than an annual campaign. It is a dynamic national platform where strategic communication drives behavior change, partnerships unlock access, and hope is measured by lives protected, families restored, and communities empowered. – Mikaela Mwangura, Director, Eminence Global Strategic Inc.
Inside the 2024 Think Pink, Go Act Campaign: How One Vision Ignited a National Movement
Every movement has a defining moment not always a single instant, but a powerful convergence of purpose, people, and possibility.
For Think Pink, Go Act 2024, that moment unfolded across the month of October 2024. What began as a bold vision from Eminence Global PR Firm blossomed into a vibrant, unifying national platform that brought together communities, institutions, businesses, healthcare leaders, survivors, media, and everyday Kenyans in a shared mission: to transform symbolic awareness into life-saving action.
Unlike traditional campaigns that fade after a few symbolic gestures, Think Pink, Go Act was deliberately engineered as a sustained, multi-layered national engagement. From a high-impact media launch to grassroots community runs and a landmark banquet, every element was strategically crafted to educate, inspire, advocate, and mobilize proving what is possible when world-class strategic communications meet genuine partnership and unyielding social purpose.
The Campaign Ignites: A Powerful Press Address at The Hub Karen
On 11 October 2024, Think Pink, Go Act officially launched at The Hub Karen. Far more than a ceremonial announcement, the press address served as a clarion call to the nation.
Speaking to media representatives, healthcare stakeholders, partners, survivors, and distinguished guests, Eminence Global PR Firm unveiled an ambitious vision: a campaign that would move beyond the color pink to drive tangible behavioral change. The message was unflinching too many Kenyan women are still losing their lives not because effective treatment is unavailable, but because awareness has not yet translated into early screening and timely intervention.
The launch challenged every sector; government, private enterprise, healthcare providers, development partners, and communities to align behind one urgent objective: dramatically reducing preventable breast cancer deaths through sustained awareness, strategic partnerships, and decisive action.
The full campaign calendar was unveiled, promising a powerful lineup of activities throughout October: community engagements, hospital visits, the flagship Think Pink Run, and the grand Breast Cancer Awareness Banquet.
Running for Hope: The Pink Run
One week later, the movement stepped out of the boardroom and into the heartbeat of the community.
The Think Pink Run at The Hub Karen brought together families, corporate teams, fitness enthusiasts, breast cancer survivors, and passionate advocates. They didn’t run for medals or personal glory they ran for hope, for solidarity, and for every woman who deserves a fighting chance.
Every stride carried a deeper meaning. Every participant became an ambassador for early detection. The event powerfully reinforced that conversations about health and prevention must live beyond hospital walls thriving instead in parks, workplaces, schools, homes, and everyday community spaces. It also spotlighted a vital truth: cancer advocacy must embrace wellness, prevention, and healthy lifestyles, not focus solely on treatment after diagnosis.
A Grand Finale: The Think Pink, Go Act Breast Cancer Awareness Banquet
The campaign reached its emotional crescendo on 31 October 2024 at the elegant Villa Rosa Kempinski Nairobi. The inaugural Think Pink, Go Act Breast Cancer Awareness Banquet gathered a remarkable cross-section of Kenyan society. leaders, executives, medical experts, survivors, advocates, and changemakers in an evening intentionally designed to transcend the ordinary.
This was no typical fundraising dinner. It became a sacred space where science embraced compassion, policy met personal testimony, and leadership fused with lived experience. Medical experts unpacked the critical importance of early diagnosis. Survivors courageously shared raw, resilient journeys of fear, hope, and triumph. Partners stood and reaffirmed their commitment to building stronger breast cancer ecosystems across Kenya.
Rather than dwelling only on statistics, the night centered on people celebrating survivors, honoring those lost, supporting those still fighting, and calling every guest to become an active part of the solution.
A Coalition of Purpose
What made Think Pink, Go Act truly distinctive was its collaborative spirit. The campaign forged a powerful multi-sector coalition united by one mission.
The endorsement of the State department of Health and National Cancer Institute of Kenya (NCI-K) lent significant credibility and reinforced the national imperative for public education and early screening. Key partners including The Hub Karen, Agha Khan Hospital, KENCO, KEPSA, Britam and NCA brought diverse strengths, amplifying reach, mobilizing resources, and expanding community participation.
Their collective involvement delivered a clear message: defeating breast cancer demands a whole-of-society approach. No single sector can shoulder this burden alone. Real, lasting transformation emerges when government, private sector, civil society, and communities contribute their unique power.
National Media Amplification and Digital Reach
From day one, Think Pink, Go Act captured national attention. Capital FM’s widely shared feature, “Breast Cancer: Hope Through Action,” captured the campaign’s soul spotlighting its focus on early detection, strategic advocacy, and community empowerment.
Digital platforms carried the movement even further. Across Facebook, Instagram, LinkedIn, X, and YouTube, the campaign sparked authentic conversations that extended well beyond October. Survivor stories, professional photography, video highlights, media interviews, and inspirational calls to action resonated deeply. The National Cancer Institute of Kenya amplified key messages through its official channels, while content creators, attendees, and advocates extended the reach to thousands more.
Professional video documentaries on YouTube and engaging short-form content preserved the campaign’s most powerful moments, proving that in today’s world, a single compelling message can ripple across the nation.
Stories That Moved a Nation
While the program was meticulously planned, it was the human stories that lingered longest in hearts and minds. Guests shared painful memories of mothers lost. Daughters spoke of accompanying parents through chemotherapy. Survivors offered testimonies of vulnerability, resilience, and renewed purpose. Healthcare professionals reminded everyone that early action often separates life from loss.
There were tears, standing ovations, profound silences, and spontaneous embraces between strangers who suddenly recognized their shared humanity. These authentic connections became the evening’s and the campaign’s greatest legacy.
Participants repeatedly described Think Pink, Go Act as refreshingly different, more substantive, more inclusive, and more purposeful than traditional awareness events. They praised the depth of dialogue, the diversity of voices, and the genuine commitment to impact beyond October. Many partners expressed strong interest in growing the initiative into a premier annual platform capable of reaching women in every corner of Kenya.
Building a Lasting National Movement
The fight against breast cancer cannot be won in thirty days or through isolated events. Late diagnoses, unequal access, financial barriers, and persistent myths demand year-round collaboration and commitment.
This is why Think Pink, Go Act is evolving from a successful campaign into Kenya’s premier multi-sectoral movement for breast cancer awareness, early detection, prevention, advocacy, and corporate responsibility.
Our vision is bold yet achievable: to build an influential national platform where every edition grows stronger, every partnership deepens impact, and every screening completed becomes another life preserved.
We will measure success not by attendance numbers or media impressions alone, but by lives touched, women screened, policies influenced, resources mobilized, and hope restored across families and communities.
Because the true purpose has never been simply to host remarkable events. It is to create a future where every Kenyan woman has timely information, affordable screening, quality care, and the opportunity to live her fullest life.
That future is within reach and together, through Think Pink, Go Act, we are committed to building it.
Introducing Think Pink, Go Act 2026
From Awareness to Action. From Action to a National Movement.
The inaugural Think Pink, Go Act campaign in 2024 demonstrated what is possible when purpose, partnerships and strategic communication come together around a common cause. It proved that breast cancer awareness can be elevated beyond symbolic campaigns and transformed into a platform that inspires dialogue, mobilizes institutions and encourages life-saving action.
But that was only the beginning.
As we look ahead, Think Pink, Go Act 2026 marks the evolution of the campaign from a successful awareness initiative into a comprehensive national movement one designed not only to educate, but to create measurable health outcomes, strengthen partnerships and build a sustainable ecosystem of support for women across Kenya.
The vision is bold yet achievable: to establish Think Pink, Go Act as Kenya’s premier annual breast cancer awareness and action platform, bringing together government, healthcare institutions, the private sector, development partners, academia, media, civil society and communities under one shared mission to reduce late-stage breast cancer diagnoses through awareness, access and collective action.
This year’s campaign will be built around one central belief:
Awareness should lead to action. Action should create access. Access should save lives.
Like 2024, the 2026 campaign will unfold through a series of interconnected initiatives that ensure the movement reaches women where they live, work, study and lead. Every programme has been designed to address a specific gap in Kenya’s breast cancer ecosystem while creating meaningful opportunities for organizations to contribute to lasting impact.
Key Events: A. Press Address B. Pink Run C. The Pink Soirée
A National Media Campaign That Reaches Every Kenyan
Public awareness cannot be confined to conference halls or social media alone. Throughout October, Think Pink, Go Act will implement a coordinated national communications campaign across television, radio, print, digital media and community platforms.
Strategic storytelling, survivor features, expert interviews, opinion articles, public service announcements, podcasts, influencer collaborations and social media campaigns will ensure that accurate information reaches millions of Kenyans.
Media organizations will be invited not simply to report on the campaign but to become active partners in shaping healthier public attitudes towards breast cancer prevention, early diagnosis and treatment.
Communication has the power to influence behaviour and when delivered consistently and credibly, it has the power to save lives. – Mikaela Mwangura
The National Screening Drive: Taking Life-Saving Services Closer to Women
One of the most ambitious initiatives of the 2026 campaign is the Think Pink National Screening Drive.
For many women, the greatest barrier to early detection is not willingness but it is access. Geographic distance, financial limitations, lack of awareness and competing family responsibilities often delay routine screening until symptoms become impossible to ignore.
The National Screening Drive seeks to change that reality.
Working alongside hospitals, county governments, diagnostic centres, healthcare providers and community organizations, Think Pink, Go Act aims to facilitate breast cancer screening opportunities for between 1,000 and 3,000 women during the campaign period.
Through strategically coordinated screening locations, mobile outreach initiatives and community partnerships, women will be encouraged to undergo clinical breast examinations, receive appropriate referrals where necessary and access accurate information about breast health and early detection.
Every screening completed represents more than a medical procedure but it represents a mother who gains peace of mind, a daughter who chooses prevention over uncertainty and a family whose future may be protected because cancer was identified early enough for successful treatment.
The campaign will also use data generated during the screening drive to contribute to national conversations around access to preventive healthcare and the importance of expanding screening services beyond major urban centres.
The Free Screening Voucher Programme: Removing Financial Barrier
Knowledge saves lives. Access saves lives. Affordability saves lives.
Unfortunately, many women continue to postpone screening because of cost. To address this challenge, Think Pink, Go Act 2026 will introduce the Free Screening Voucher Programme, an initiative designed to ensure that financial limitations do not prevent women from accessing potentially life-saving examinations.
Corporate sponsors, philanthropic organizations, healthcare providers and development partners will have the opportunity to fund screening vouchers that can be redeemed at participating hospitals and diagnostic centres across Kenya. Each voucher represents far more than financial assistance. It represents hope for a family. It represents an organization making a tangible investment in women’s health.
Sponsors will be able to support voucher programmes at different scales, from funding dozens of screenings within a local community to underwriting thousands of vouchers as part of a nationwide initiative.
Through this programme, organizations will not simply sponsor an event; they will directly enable women to receive preventive healthcare that could ultimately save their lives.
The ambition is simple but profound: no woman should postpone screening because she cannot afford it.
Corporate Wellness: Bringing Prevention into the Workplace
Workplaces are more than centres of productivity – they are communities where thousands of women spend a significant portion of their lives. Recognizing this, Think Pink, Go Act 2026 will introduce a dedicated Corporate Wellness Programme designed to help organizations embed breast health education into their employee wellbeing strategies.
Participating companies will have access to workplace awareness talks, clinical education sessions, wellness clinics, executive health forums, screening referrals and customized employee engagement programmes. The initiative encourages organizations to view employee health not merely as a human resource responsibility but as a strategic investment in productivity, retention and organizational resilience.
Healthy employees build healthy businesses. Healthy businesses strengthen healthy communities.
Universities: Inspiring a New Generation of Advocates
The future of breast cancer awareness depends upon today’s young leaders. Think Pink, Go Act will therefore extend its reach to universities and tertiary institutions through a nationwide Campus Awareness Programme – in collaboration with student’s leaders.
Interactive forums, leadership dialogues, survivor conversations and health education sessions will encourage students to become ambassadors for early detection within their families and communities.
By engaging young people today, the campaign hopes to cultivate a generation that views preventive healthcare as a lifelong priority rather than a reaction to illness.
Building Kenya’s Largest Survivor Network
One of the most powerful lessons from the inaugural campaign was the transformative impact of survivor stories.
Their courage inspired hope, their honesty broke stigma and their resilience reminded audiences that breast cancer is not the end of the story.
Building on this success, Think Pink, Go Act 2026 will establish a Survivor Network that connects women beyond October.
The network will provide opportunities for mentorship, peer support, advocacy, storytelling and community outreach while creating a platform where survivors can encourage newly diagnosed patients and contribute to national awareness initiatives.
Their lived experiences remain one of the campaign’s most powerful educational tools.
The Think Pink Impact Awards
Celebrating Leadership That Changes Lives
For the first time, Think Pink, Go Act will introduce the Think Pink Impact Awards at the Pink Banquet, as part of the October awareness campaign- an annual recognition initiative celebrating organizations and individuals whose commitment has significantly advanced breast cancer awareness, prevention and access to care in Kenya.
These awards are designed to inspire excellence, encourage innovation and recognize those who are demonstrating that corporate leadership, healthcare excellence and community action can improve health outcomes at scale.
1. Corporate Leadership Award
This award recognizes a private sector organization that has demonstrated exceptional commitment to advancing women’s health through workplace wellness, CSR initiatives, employee screening programmes, public education campaigns or strategic investment in breast cancer advocacy.
Eligible organizations should demonstrate measurable impact, innovation and sustained commitment rather than one-off initiatives.
2. Healthcare Excellence Award
This category honours hospitals, diagnostic centres, medical institutions or healthcare professionals whose work has significantly expanded access to breast cancer screening, diagnosis, treatment, research or patient support.
The award celebrates excellence in patient-centred care, innovation, accessibility and clinical leadership.
3. Community Impact Award
Communities change because ordinary people choose to do extraordinary things.
This award recognizes NGOs, community-based organizations, county initiatives, youth groups, survivor networks or grassroots champions whose work has empowered women, challenged stigma and increased awareness at the community level.
Nominees should demonstrate measurable outreach, sustainable engagement and meaningful community impact.
An independent judging panel comprising healthcare professionals, public health experts, corporate leaders and civil society representatives will assess nominations based on innovation, measurable outcomes, sustainability and contribution to improving breast cancer awareness and access.
The Corporate Pink Leadership Pledge
Turning Corporate Commitment into Measurable Impact
Corporate leadership has the power to transform national health outcomes and as such we are introducing the Corporate Pink Leadership Pledge, a first-of-its-kind initiative inviting organizations across Kenya to publicly commit to advancing women’s health within their workplaces and communities.
Rather than making symbolic declarations during Breast Cancer Awareness Month, participating organizations will adopt practical commitments that create measurable impact throughout the year.
Organizations signing the pledge will commit to implementing a minimum of five core actions:
- Promoting annual breast cancer awareness and education among employees.
- Encouraging eligible staff to undertake regular breast cancer screening.
- Supporting employee wellness through access to preventive healthcare information and services.
- Creating workplace policies that foster dignity, empathy and support for employees affected by cancer.
- Contributing to community awareness initiatives through partnerships, sponsorships or volunteer programmes.
Organizations may also choose to expand their commitment by funding free screening vouchers, sponsoring community outreach programmes, supporting survivor initiatives or participating in the National Screening Drive. Participating organizations will also receive formal recognition as Corporate Pink Leadership Champions, demonstrating their commitment to employee wellbeing, social responsibility and sustainable impact.
The pledge is more than a signature. It is a declaration that leadership extends beyond boardrooms. It recognizes that successful organizations are built not only through financial performance but through the wellbeing of the people and communities they serve.
Ultimately, the Corporate Pink Leadership Pledge reflects the core philosophy of Think Pink, Go Act: meaningful change happens when awareness inspires action, action is strengthened by partnerships and partnerships create lasting transformation. Together, these initiatives represent far more than the next edition of a campaign.
They represent the beginning of a national legacy, one where every partnership creates opportunity, every screening creates hope and every action brings Kenya one step closer to a future where fewer women lose their lives to breast cancer.
Partnering for Impact
How Sponsors Can Help Save Thousands of Lives
Every great movement has champions. Every life-changing initiative has organizations that choose to lead rather than observe. Every life saved is the result of people who decided that making a difference was more important than simply making a statement. The future of Think Pink, Go Act will not be determined solely by the strength of its message or the passion of its organizers. Its true success will be measured by the partnerships it builds, the communities it reaches and, ultimately, the women whose lives are changed because organizations chose to invest in something greater than themselves.
Breast cancer does not discriminate. It affects women across every profession, income level, county and community. It impacts employees, customers, suppliers, shareholders and the families that form the backbone of every organization. Every business, whether directly or indirectly, is touched by the realities of cancer. This is why Think Pink, Go Act is inviting organizations across Kenya and beyond to become partners in a movement that extends far beyond Breast Cancer Awareness Month.
| Our ambition is clear: |
|---|
| 1. Screen between 1,000 and 3,000 women across Kenya. |
| 2. Fund hundreds of free breast cancer screening vouchers for women who cannot afford preventive care. |
| 3. Deliver life-saving education to workplaces, universities and communities. |
| 4. Strengthen survivor support networks. |
| 5. Inspire corporate leadership in employee wellness. |
| 6. Build Kenya’s largest collaborative breast cancer awareness platform. |
These ambitions cannot be achieved by one organization alone. They require visionary partners who understand that sustainable business success and healthy communities go hand in hand. Every sponsorship is therefore not simply an investment in an event. It is an investment in healthier families, stronger communities and a more productive nation.
Sponsorship Opportunities
Title Partner
Leading a National Movement
The Title Partner will stand as the principal champion of Think Pink, Go Act 2026, becoming synonymous with one of Kenya’s most significant breast cancer awareness and action campaigns.
This partnership is designed for an organization that wishes to demonstrate bold leadership in women’s health, preventive healthcare and national social impact.
As Title Partner, your organization will enjoy premier brand integration across the entire campaign ecosystem, including all national media engagements, launch events, community activations, corporate forums, screening drives, digital campaigns, promotional materials and the flagship Think Pink, Go Act Gala.
Beyond visibility, the Title Partner will help shape the strategic direction of the campaign, participate in key announcements and be recognized as the organization helping transform awareness into measurable action. More importantly, your investment will directly contribute towards expanding screening services, funding free vouchers and reaching thousands of women who might otherwise remain outside the healthcare system.
Platinum Partners
Driving Nationwide Impact
Platinum Partners are strategic collaborators who wish to play a leading role in scaling the campaign nationally.
These organizations will enjoy significant brand visibility, speaking opportunities at selected events, executive participation in the Corporate Pink Leadership Pledge and recognition across campaign communications.
Platinum Partners may choose to sponsor major campaign pillars such as the National Screening Drive, University Programme, Corporate Wellness Forums or Community Outreach initiatives.
Gold Partners
Creating Meaningful Community Change
Gold Partners will support specific campaign programmes while receiving substantial branding opportunities across campaign activities. Their contribution may fund county outreach programmes, survivor engagement sessions, educational resources or public awareness initiatives.
This tier is ideal for organizations seeking measurable social impact while strengthening stakeholder engagement and corporate citizenship.
Silver Partners
Supporting Awareness Where It Matters Most
Silver Partners provide valuable support for campaign operations, educational materials, logistics, volunteer mobilization and community engagement. Although smaller in scale, these contributions remain essential in ensuring that every activity is delivered with excellence and reaches as many women as possible.
Every partnership, regardless of size, contributes directly to saving lives.
Strategic Partnership Categories
Recognizing that organizations contribute in different ways, Think Pink, Go Act also offers specialized partnership opportunities aligned with each partner’s expertise.
- Wellness Partner – Ideal for organizations committed to employee health and wellbeing. Wellness Partners will help deliver workplace health forums, executive wellness sessions, nutrition education, mental health conversations and preventive healthcare initiatives throughout October.
- Screening Partner – This category is for ospitals, diagnostic centres, healthcare providers and medical institutions are invited to become Screening Partners. These organizations will provide screening services, diagnostic support, specialist consultations or mobile outreach programmes as part of the National Screening Drive. Together, we can remove barriers to early detection and ensure that thousands more women access timely diagnosis.
- Knowledge Partner – These partners including universities, research institutions, medical associations and public health organizations will contribute evidence-based expertise to strengthen campaign content. They will participate in expert panels, public education forums, publications, policy discussions and research dissemination, ensuring that every message shared through Think Pink, Go Act is accurate, credible and impactful.
- Media Partner – Communication changes behaviour. Media Partners will become essential ambassadors for the campaign by amplifying life-saving information through television, radio, newspapers, podcasts, digital platforms and social media. Partners will help produce compelling stories, survivor features, expert interviews, documentaries and public service announcements that inspire action across Kenya. Every story published has the potential to encourage another woman to schedule a screening.
- Community Partner – Community organizations, NGOs, county governments, faith-based institutions and grassroots networks understand local realities better than anyone. Their work will ensure that Think Pink, Go Act reaches women who are often left behind.
- Gift Partner – Every attendee, survivor, volunteer and healthcare worker deserves to feel appreciated. Gift Partners may contribute wellness hampers, appreciation gifts, educational materials, branded merchandise or products that enhance participant experiences while celebrating resilience and hope.
- Beauty & Lifestyle Partner – Beauty and Lifestyle brands have long been champions of confidence, self-care and women’s empowerment. This partnership category invites skincare brands, cosmetic companies, salons, spas, fitness organizations and lifestyle brands to promote holistic wellbeing while supporting breast cancer awareness. Together, we can reinforce the message that caring for one’s health is one of the greatest forms of self-care.
Why Leading Organizations Should Join Think Pink, Go Act
Today’s stakeholders expect organizations to do more than generate profit. Customers, investors, employees and governments increasingly evaluate businesses based on the positive impact they create within society. Partnering with Think Pink, Go Act is therefore more than a sponsorship opportunity but it is a strategic investment that creates measurable value across multiple dimensions of organizational performance.
A. Strengthening ESG Commitments
Environmental, Social and Governance (ESG) performance has become a defining measure of responsible leadership. The “Social” pillar of ESG calls upon organizations to demonstrate genuine investment in people, health, equity and community wellbeing.
Supporting Think Pink, Go Act enables organizations to deliver measurable social impact through health promotion, disease prevention, employee wellness and community outreach. Rather than simply reporting ESG ambitions, partners will be able to demonstrate real outcomes; women screened, communities reached, awareness created and lives potentially saved.
B. Advancing Corporate Social Responsibility
Corporate Social Responsibility is most meaningful when it addresses real societal challenges. Breast cancer affects employees, customers, suppliers and communities alike. By supporting Think Pink, Go Act, organizations demonstrate authentic leadership while contributing to one of Kenya’s most pressing public health priorities. Every sponsored screening, educational forum and awareness campaign becomes evidence of a company’s commitment to creating healthier communities.
C. Delivering Tangible Return on Investment
While the campaign’s greatest return will always be measured in lives protected, organizations also benefit from significant strategic value. Partners will receive extensive visibility through national media, digital campaigns, executive forums, community events, thought leadership opportunities, corporate networking platforms and high-profile stakeholder engagement.
This exposure enhances brand reputation while strengthening trust among customers, investors, employees and policymakers. Purpose-driven brands consistently outperform those perceived as passive observers. Supporting Think Pink, Go Act demonstrates leadership where it matters most.
D. Elevating Brand Visibility
Think Pink, Go Act has been designed as a multi-platform national campaign. Partner organizations will benefit from integrated visibility across:
- National television and radio.
- Print and online media.
- Social media campaigns.
- Influencer collaborations.
- Community activations.
- Corporate forums.
- University programmes.
- Healthcare outreach.
- Campaign publications.
- Event branding.
- Strategic communications and public relations.
This integrated approach ensures sustained visibility throughout the campaign rather than exposure limited to a single event.
E. Supporting Employee Wellness
Healthy organizations begin with healthy people. Participation in Think Pink, Go Act provides employers with meaningful opportunities to educate employees, encourage preventive healthcare, strengthen workplace wellness programmes and create supportive environments for staff affected by cancer.
As we ‘ve learnt over the years, organizations that prioritize employee wellbeing experience stronger engagement, improved productivity, enhanced retention and greater organizational resilience.
F. Strengthening Government and Stakeholder Relations
The campaign actively brings together government agencies, healthcare institutions, regulators, development partners, corporate leaders, civil society and the media. Participation provides organizations with valuable opportunities to collaborate with influential stakeholders while contributing to national health priorities. These relationships extend beyond October, creating opportunities for future partnerships and broader societal impact.
G. Building Lasting Reputation
People remember organizations that stand beside communities during moments that matter. Years from now, stakeholders may not remember every advertising campaign or marketing slogan but they will remember the organizations that helped fund screenings, the organizations that supported survivors, and the one that invested in hope. That is the kind of reputation no advertising budget can buy.
An Invitation to Build a Legacy Together
There are moments in history when organizations have the opportunity to become part of something far greater than themselves. This is one of those moments.
Imagine a Kenya where no woman delays screening because she cannot afford it, workplaces where breast health conversations are normal rather than uncomfortable, counties where mobile screening clinics reach communities that have never before had access to preventive services, thousands of women receiving reassurance through early diagnosis or life-saving treatment because cancer was detected in time, children growing up with their mothers because someone chose to act before it was too late.
That future is within reach.
But it will only be achieved if visionary organizations decide that purpose deserves partnership. At Eminence Global Strategic Inc, we believe the greatest campaigns are not measured by the number of headlines they generate, but by the number of lives they change.
Think Pink, Go Act is more than an annual campaign. It is becoming a national movement. A platform where communication inspires action, partnerships create access and collective leadership transforms lives. Whether you are a multinational corporation, a healthcare institution, a financial services provider, a pharmaceutical company, a university, a media house, a beauty brand, a development agency, an NGO or a community organization, there is a place for you in this movement.
Together, we can educate, we can screen, we can support, we can advocate and together, we can save lives.
Partnerships and sponsorship opportunities for Think Pink, Go Act 2026 are now officially open.
We invite visionary organizations to join us in shaping Kenya’s most influential breast cancer awareness and action movement.
Because awareness starts conversations.
Action changes outcomes.
Partnerships save lives.
Join the movement. Become a partner. Help write the next chapter of hope for thousands of women across Kenya.
Join the Movement. Become a Partner. Help Save Lives.
Explore the Movement
To better understand the vision, impact and opportunities within Think Pink, Go Act, we invite you to explore the campaign through the resources below.
Campaign Resources
📘 Think Pink, Go Act 2026 Partnership & Sponsorship Prospectus (request on email – thinkpinkgoact@eminenceglobalstrategicinc.com
📸 2024 Campaign Gallery
🎥 Campaign Videos & Highlights
Every partnership is tailored to create measurable social impact while delivering meaningful value for participating organizations.
Partnership & Sponsorship Enquiries
We would be delighted to explore how your organization can become part of this national movement.
Email
thinkpinkgoact@eminenceglobalstrategicinc.com
Telephone
+254 745 727 255
